Aera x GCL: Redefining the game - one move at a time
Aera has partnered with the Tech Mahindra Global Chess League (GCL) as the Official Timing Partner.
The GCL brings a fresh, innovative format to the game of chess, by uniting men and women on the same teams and bringing chess to millions of enthusiasts in a way never seen before. As the Official Timing Partner, Aera’s role is integral in tracking each decisive move, which is critical to the game, reinforcing our dedication to precision and reliability in everything we do.
This partnership represents more than just a collaboration; it’s a contemporary approach to tradition, a shared vision of innovation and encourages us all to spend time doing things that we love. Aera supports GCL’s mission to bring chess to a global audience, leveraging technology and new formats to enhance the experience.
Together, we’re redefining the game—one move at a time.
About Aera: Crafting Timepieces with Purpose
A good watch is about far more than simply telling time – it’s about integrity, authenticity and design that lasts. These are the three pillars on which Aera was founded.
Iconic watch design depends on rigorous functionality, elevated engineering and great style. And in an increasingly crowded market, a good watch must have its own point of view. It was with this in mind that Aera’s co-founders, watch industry veterans Jas Minhas and Olof Larsson, launched their brand in 2022. The duo decided that it would focus its efforts on creating a new range of Swiss-made mechanical watches that are both enduringly useful and contemporary in appearance.
